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Brainstorming is a creative technique for generating ideas, encouraging collaboration, and solving problems within a group.
Brainstorming is a group activity that fosters creativity and encourages participants to generate a wide range of ideas on a specific topic. It's a valuable technique for problem-solving, idea generation, and decision-making.
Define the Goal: Clearly state the problem, challenge, or topic for which you need ideas. Make sure all participants understand the objective.
Select a Facilitator: Appoint someone to facilitate the session and keep it organized. The facilitator ensures everyone has an opportunity to share ideas and keeps the discussion focused.
Set Ground Rules.
No Criticism: All ideas are welcome without judgment or criticism.
Quantity over Quality: Aim for a high volume of ideas; quality comes later.
Build on Ideas: Encourage participants to build on others' ideas.
Free Association: Allow participants to share whatever comes to mind.
Encourage Wild Ideas: Welcome unconventional or out-of-the-box suggestions.
Combine and Modify: Merge or modify ideas to create new ones.
Record Ideas: Write down all ideas where everyone can see them (whiteboard, digital tool, paper). This ensures transparency and prevents duplicate suggestions.
Group and Categorize: Organize similar ideas into groups or categories. This helps identify patterns and themes.
Discuss and Evaluate: Once the brainstorming is complete, discuss each idea briefly. Participants can ask questions for clarification.
Prioritize: Decide which ideas have the most potential or relevance to the problem at hand. Prioritize a smaller set for further exploration.
Action Plan: Determine how to proceed with the selected ideas. Assign responsibilities and create an action plan.
Brainstorming is a powerful technique for generating a variety of ideas in a non-judgmental and collaborative environment. It encourages creative thinking and helps teams identify innovative solutions to challenges.
Riaan is a dynamic leader, coach, facilitator, Lean Six Sigma Master Black Belt with over 20 years of hands-on experience driving business results. Riaan is highly skilled and has worked across diverse industries internationally. With a degree in Chemical Engineering, Riaan started in the major breweries and bakeries in South Africa and was so dedicated to his work that he was often known to take his work home with him.